Funding projects, ideas and technologies that kick-start a step change in the productivity and sustainability of UK seafood
The UK Government’s Seafood Innovation Fund (SIF) ran from 2019 to 2025, supporting projects that aimed to deliver long-term, cutting-edge innovation across the seafood sector.
In a new approach for a government fund, Mindfully Wired was tasked with developing and delivering a communications strategy to promote the opportunities to new audiences in the seafood and technology sector.
Through bespoke branding, an independent website, a press series, and dedicated social media channels, Mindfully Wired developed a tone and identity for the fund and shared explanatory infographics and videos to increase the number and quality of applications. We also attended events and leveraged networks to increase applications in low-uptake areas.
The result was a community feel that fostered strong relationships between projects and the funding team, and widespread recognition and appreciation of the impact and value of SIF.