Respecting human rights in the seafood industry
The Seafood Ethics Action Alliance (SEA Alliance) is a pre-competitive collaboration of retailers and seafood businesses which exists to strengthen human rights due diligence carried out in the global seafood supply chain, ultimately ensuring respect for human rights.
Mindfully Wired provides strategic communications counsel to the Alliance. We were brought on board in 2023 to develop a communications strategy and brand, and since then, we’ve supported with member communications, events delivery and media relations activity and in doing so, created a concerted and unified voice for the industry on this critical topic. The aim of all communications is to amplify and accelerate member organisations’ commitment to increasing implementation of impactful approaches that address human rights risks in seafood supply chains and increasing alignment in the seafood industry on human rights standards and effective due diligence processes.