Amplifying the voices of small-scale fishers and driving change towards equitable management
2022 was the UN International Year of Artisanal Fisheries and Aquaculture (IYAFA) – a pivotal moment during which the world’s attention was focused on the challenges faced by – and the incredible potential of – small-scale fishing communities around the world.
Mindfully Wired worked with the Environmental Defense Fund and an array of non-profits to develop a targeted advocacy and communications campaign that leveraged the key policy moments and themes of the IYAFA year. Through targeted messaging, calls to action, press and media, event support and video development, we drove for crucial funding and policy support for these communities.
The campaign – #WeFishTogether – celebrated and elevated the voices of small-scale fisherfolk from Asia, Latin America, Europe and the USA, putting their needs and priorities at the heart of all materials. A crowning moment was seeing our ‘wrap up’ video celebrating small-scale fishers’ work and knowledge being shared at the IYAFA FAO closing ceremony.