Shining a light on seabird bycatch
Working with the RSPB, we developed and delivered the international Albatross Stories campaign. Mindfully Wired was tasked with showing the high-value tuna supply chain in Japan just how much their customers all over the world care about the plight of a much loved seabird: the albatross.
Often caught as bycatch by tuna fishing fleet, we gave the albatross a voice by putting them front and centre of communications. Creating content to be published for Western audiences via a UK channel, and for Japanese audiences via the Birdlife Japan team, we developed detailed characters, held story-boarding workshops, and produced gorgeous hand-drawn illustrations to bring our Albatross Stories to life. Interwoven with biological information, camera-trap footage and stunning photography of albatross on Bird Island, Antarctica, we translated the highs and lows of these threatened species and created captivating, relatable and digestible short stories.
We also provided social media, story-telling and creative capacity-building workshops directly to the UK and Japan-based teams – securing a long-term foundation for the project.