Driving local demand for local seafood
We created the UK’s first comprehensive, interactive online resource that connects local people to local fish.
Discover Seafood is a one-stop-shop to help people learn more about local, sustainable seafood, the men and women who catch, prepare and sell it, where they can find it, and recipe inspiration on how to cook it.
Over the last five years, Mindfully Wired has built – and continues to provide inspiration – to a dedicated foodie community.
Through social media content, influencer partnerships, community content production, creative news generation and local marketing, we’ve increased consumer consideration beyond the largely imported “big five” (tuna, cod, haddock, prawns and salmon), and encouraged Brits to fall in love with locally-caught fish.